John Nitti stepped down as X’s head of publicity after simply ten months, reports the Financial Times.
Nitti, who joined as international head of income operations and promoting innovation, was thought-about a possible successor to former CEO Linda Yaccarino, who resigned in July. His departure provides to a collection of high-profile departures from Elon Musk’s more and more turbulent govt suite. Amongst others, X’s CFO Mahmoud Reza Banki left in October after lower than a 12 months, whereas xAI’s CFO and basic counsel departed over the summer season.
The revolving door supposedly displays deeper tensions. Sources advised the FT that executives had been annoyed by Musk’s abrupt technique modifications and unilateral decision-making, together with banning hashtags in promoting with out discussing the change first together with his personal promoting crew.
Strain on promoting management has grown as Musk funnels billions into growing AI to compete with OpenAI and DeepMind. Whereas some manufacturers have returned after Musk advised them in late 2023 to “fuck off” and xAI secured partnerships with corporations like Disney, others privately complain about feeling pressured to promote after X sued manufacturers like Shell and Pinterest over alleged boycotts.
Earlier than becoming a member of X, Nitti spent about 9 years at Verizon and one other lengthy stint at American Categorical.
Leave a Reply